Built for Australian food businesses

Your food business, always one step ahead

Belta knows your margins, watches your competitors, and builds your marketing plan — automatically. While they guess, you act.

Start free trial → See how it works

14-day free trial · No credit card required · Cancel anytime

belta — intelligence engine
0%
of food owners don't know their real margins
average revenue lift with consistent marketing
0 hrs
saved per week on marketing planning
The Belta engine

Three things your competitors don't have

1
📊

It knows your business

Real-time visibility into your COGS, labour costs, and net profit — with AI that tells you what's driving the numbers and what to do about it.

P&L dashboard COGS tracking AI weekly summary 4-week trends
2
👀

It watches your competitors

AI searches for what your competitors are doing right now — new deals, new menu items, Uber Eats promotions — and creates response campaigns before your customers notice.

Live monitoring Response campaigns Weather triggers Local events
3
📅

It builds your plan

12 campaigns per month, captions written, budgets calculated, execution checklist included. Your creator shoots it, your agency boosts it. You just approve.

12 campaigns/month Caption ready Creator & agency views Revenue tracking
Financial intelligence

Your cockpit, not a spreadsheet

Every Monday morning, see exactly where your business stands — with traffic lights, week-on-week comparisons, and an AI that explains what's actually happening.

app.belta.ai/home
Live
Good morning, Sarah 👋
MONDAY 13 APRIL · WEEK OF 7–13 APR
Revenue
$0
↑ 12% vs last week
COGS
0%
Excellent
Labour
0%
On target
Net profit
0%
Healthy
AI weekly summary
Strong week — COGS held at 22.4%, best in 8 weeks. The Ferrero Rocher push last Tuesday drove a 12% revenue lift.
Labour at 18.2% is within target but trending up — consider adjusting Saturday afternoon staffing levels.
Net profit of 34.1% is your highest this quarter. Book that family dinner, you've earned it.
Competitor intelligence

Know what they're doing before your customers do

Add your local competitors and Belta monitors their activity in real time — new promotions, menu launches, social campaigns. Then builds your response automatically.

Competitors · Your local area
Monitoring · updated 2 hours ago
G
Gelato Place Nearby
Posted pistachio reel yesterday · 847 likes · running 3-for-2 on Uber Eats this week
Response campaign ready →
D
Dessert Bar Down the Road
Launched new autumn menu · "Chestnut & Fig" gaining traction on Instagram
Seasonal counter planned →
C
Café Around the Corner
No recent activity detected · last post 18 days ago
Watching
Marketing engine

A full month of campaigns, built for you

AI generates 12 campaigns every month — product showcases, promos, upsells, competitor responses, weather triggers. Captions written. Boost budgets calculated. Just execute.

Marketing Calendar · April 2026
Product
Promo
Upsell
Competitor
Weather
Mon
Tue
Wed
Thu
Fri
Sat
Sun
31
1
Ferrero Rocher spotlight
2
3
Hot day? Go cold ☀️
4
5
Beat local deal →
6
7
8
9
Spend $35, free topping
10
11
Add hot choc $3
12
Behind the scenes
13
14
15
Rainy day comfort
16
17
Competitor counter
18
19
School hols deal 🎒
20
21
22
ANZAC weekend deal
23
24
Pistachio season
25
26
Loyalty double-up
27
Simple setup

Up and running in under an hour

01

Import inventory

Upload supplier invoices. AI reads them and builds your stock list automatically.

02

Build recipes

Add flavours and recipes. Every batch logged on the kiosk updates your COGS live.

03

Upload your menu

Export from Square or Lightspeed. AI reads any CSV format from any POS system.

04

Generate your plan

Add competitors, hit Generate. Your first month of campaigns is ready in seconds.

Simple pricing

Start free, scale as you grow

14-day free trial on Growth — our most popular plan. No credit card. Cancel anytime.

Starter
$49
/mo
Run your store operations. Know your numbers every week.
Inventory & stock management
Recipes & batch tracking
Staff & roster
Supplier orders & kiosk
Get started
Pro
$199
/mo
Everything in Growth built for multi-location operators.
Everything in Growth
Multiple locations
Cross-location reporting
Priority support
Get started
"
While your competitors are guessing what to post next week, you already know — and you've already posted it.
The Belta promise to every food business owner in Australia

Ready to start
winning?

Join Australian food businesses using Belta to know their numbers, outmanoeuvre competitors, and market smarter — every single week.

Start your free trial → Talk to us first

14-day free trial · No credit card · Cancel anytime